Evie and Lindsey are well known as branding experts and you’ve probably heard them talk all about building a personal brand through showing up as yourself and sharing both your story and personality. In today’s episode they address a colossal mistake they see people make when it comes to personal branding. This mistake is not only a pet peeve of theirs, it is also really damaging to your branding and doing the opposite of what you’re hoping to do: attract a solid audience.   Today, Evie and Lindsey discuss the difference between healthy vs unhealthy vulnerability. This can ultimately make or break your business.   If you feel like you’ve been TRYING to brand yourself in a personal way and it just hasn’t been working… LISTEN UP! Episode Links Show Notes: http://theheartuniversity.com/010-why-your-online-vulnerability-isnt-working HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!!    If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity