In this episode of the Habit Based Lifestyle podcast, Jesse Ewell and Sean Murphy, talk about how important it is to create interesting content on social media and understand your audience. They stress the importance of asking questions, knowing what your audience likes, and learning from feedback to get more people engaged. They also mention that when you talk about sensitive topics, it's possible to create controversy, so it's important to handle negative comments with kindness. The speakers highlight the importance of genuinely wanting to help others and building real connections. They also discuss how important it is to change and be true to yourself when you want to become an online coach. "Your job is not to sell people on social media, your job is to find out what they want." - Jesse Ewell   What you will learn: Knowing your audience Developing thick skin and handling backlash Creating a results-based offer Scaling your business through high ticket offers   Learn more about Sean Murphy: Facebook   Learn more about Jesse through the following links: HBL Lifestyle Secrets Group on Facebook Personal Website HBL Website Instagram Email