Jesse Ewell, host of the Habit Based Lifestyle Podcast, discusses the importance of doing a business audit to ensure that you are leveraging your business in the correct way. He emphasizes the need for a results-based offer and advises against selling services based on time or sessions. Jesse also discusses the pricing of your offer and suggests focusing on the total program and the results it delivers. He recommends that those starting a business or aiming to make a certain income focus on higher ticket, results-based offers. Jesse also highlights the value of tapping into your existing network and leveraging social media to generate high-quality leads. Additionally, he emphasizes the importance of effective communication in sales and marketing, particularly through social media, text messages, and direct messages. "If you truly want to sell people and help them, if you truly want to serve people, you need to find out what is it that they want and where do they want to go?" - Jesse Ewell   What you will learn: Creating a results-based offer High ticket offers The importance of effective communication Understanding the customer's needs The benefits of a business audit   Learn more about Jesse through the following links: HBL Lifestyle Secrets Group on Facebook Personal Website HBL Website Instagram Email