In this episode, Jay delves into the powerful concept of social proofing and how it can be effectively incorporated into marketing strategies. Discover how the collective societal brain influences consumer decisions and learn tips for leveraging the word 'most' and customer testimonials to drive higher engagement. Listeners will learn specific tactics to use social proof in emails, landing pages, ads, and more to boost engagement and conversions. Tune in and gain valuable insights that will enhance your marketing efforts!Main Discussion Points:- The power of social proof and why we rely on others' opinions for decision-making- Using "most" and other superlative words in email subject lines- Putting a testimonial near the call-to-action button in emails to increase click-through rate- Adding a testimonial next to the submission button on landing pages- Implementing social proof across every stage of the marketing funnel