In this podcast episode, Jay discusses key marketing strategies and trends for December, including changes coming to Gmail that marketers need to be aware of. He also shares best practices for B2B and consumer email campaigns this time of year, as well as the content that tends to perform well.Discussion Points:- On December 1st, Google is deleting inactive Gmail accounts that haven't been logged into for 2+ years (3:19). This will likely lead to an increase in bounce rates.- For B2B, letter format emails to directors and above see a 28% higher reply rate Dec 1-15 since executives have more availability (4:31). Also promote any 2024 planning content.- For consumers, specifically call out "Free Shipping Day" on Dec 14th to lift open rates 24% (5:16). List-focused content also works very well.- Jay encourages viewing the flood of holiday marketing as an opportunity to gather creative ideas and inspiration (7:41).