In this episode of Do This, NOT That, host Jay Schwedelson interviews Alison Cooley, the Director of Growth Marketing at Marigold, about upcoming changes to Gmail and Yahoo's email deliverability requirements that go into effect on February 1st. They explain the four key requirements, dispel myths about the changes, and share resources to help listeners ensure compliance. Expect to learn practical steps to authenticate your emails, keep spam complaints low, implement one-click unsubscribe links, and process unsubscribes faster.Key Discussion Points- The 4 key deliverability requirements from Gmail and Yahoo- Authenticating your emails (SPF, DKIM, DMARC)- Keeping spam complaints under 0.3%- Adding a one-click unsubscribe header- Processing unsubscribes within 2 daysFor additional resources about the Google/Yahoo deliverability changes coming in February 2024, check out...Marigold's eBook: Demystifying Deliverability Changing Coming in 2024: https://go.campaignmonitor.com/demystifying-deliverability-pm Marigold's Webinar: How to Prepare for the Upcoming Google and Yahoo Deliverability Changes: https://go.campaignmonitor.com/how-to-prepare-for-the-upcoming-google-yahoo-deliverability-changes-od-pm Plus, get the latest insights on consumer trends and preferences in Marigold's 2024 Global Consumer Trends Index: https://go.campaignmonitor.com/2024-global-cti-report-pmAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!