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    EP. 95- MEAN GIRLS and 20% of CLICKS LOST! I Ask Us ANYTHING

    EP. 95- MEAN GIRLS and 20% of CLICKS LOST! I Ask Us ANYTHING

    FromDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

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    EP. 95- MEAN GIRLS and 20% of CLICKS LOST! I Ask Us ANYTHING

    FromDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

    ratings:
    Length:
    9 minutes
    Released:
    Apr 3, 2024
    Format:
    Podcast episode

    Description

    In this short Ask Us ANYTHING episode, host Jay Schwedelson answers a business question from John about responding to old sales emails and driving more opportunities. Jay shares data on the long tail of email marketing and how nurturing old emails can lead to high lifetime value customers.Jay also tackles a "ridiculous question" from Kristen, naming his picks for the top 5 romantic comedy movies of all time.Main Discussion Points:- Over 20% of email clicks happen after an offer expires. Responding to these old emails leads to high lifetime value customers- Create evergreen offer pages so old email traffic always has something to click on- Enable email reply functionality so old emails get seen- Jay's top 5 romantic comedies: Bridesmaids, The Wedding Singer, Legally Blonde, Four Weddings and a Funeral, Mean Girls
    Released:
    Apr 3, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.In each episode, our talented guests share their invaluable knowledge to help you navigate the marketing landscape with precision. From behavioral science and psychology-driven techniques to crafting compelling campaigns, we cover it all!Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!