In this episode of "Do This, Not That," host Jay Schwedelson shares 5 marketing mistakes you should avoid that may be hurting your performance. He covers common email marketing errors like using certain words in subject lines that lower open rates, sending to an unused email list, having too many offers in one email, using outdated automation content, and putting formatting information in email preheaders.Main Discussion Points:- Avoid these words in email subject lines that lower open rates: learn, reminder, meeting, find out, chat- Never email an unused list without cleaning and validating it first- Don't have more than 2-3 offers per email or it will dilute performance of your main offer- Ensure content in your marketing automation streams is evergreen and not dated- Don't put viewing formatting information like "If you're having trouble viewing..." in your email preheadersAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/