19 min listen
EP. 94- LinkedIn is NOW TikTok? What's Up THIS WEEK
FromDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
EP. 94- LinkedIn is NOW TikTok? What's Up THIS WEEK
FromDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
ratings:
Length:
6 minutes
Released:
Apr 2, 2024
Format:
Podcast episode
Description
In this week's "What's Up THIS WEEK" episode, Jay Schwedelson discusses the latest marketing news and trends, including LinkedIn testing a new TikTok-style video feature, the power of using emojis in email newsletter subject lines, a study showing most marketers don't want to be in the office 5 days a week, and more.Main Discussion Points:- LinkedIn testing a dedicated video tab for short-form, full screen videos similar to TikTok. This will likely increase engagement and time spent on the platform. Marketers should start creating more short-form video content.- 28 of the 50 biggest email newsletters use emojis at the start of subject lines. This branding tactic leads to around a 15% increase in open rates.- A recent study found only 4% of marketers want to be in the office full time. Most prefer at least some remote work flexibility.
Released:
Apr 2, 2024
Format:
Podcast episode
Titles in the series (100)
"I'm Not A Writer" & Other Lies You're Believing w/ Ann Handley from MarketingProfs l Expert Quick Tips by Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold