Former CMO at SixpackShortcuts Johnson Li reveals how he helped scale this online fitness company to $500 million in sales in just a few years using YouTube ads. _1) Find your competitor's top unlisted YouTube ads in our VidTao.com YouTube ad library   2) Want help scaling YouTube & other video traffic platforms to $10k/day+? Set up a brainstorming chat here: https://inceptly.com/call_Get in touch with the host, VidTao Co-Founder Ian Nagy here:Twitter: https://twitter.com/cronag805LinkedIn: https://www.linkedin.com/in/ian-nagy/_Want to learn directly from Johnsons and other top Video Advertisers, live? Claim your tickets to VidTao Live here: live.vidtao.comResources Mentioned (check these out!) Johnson's "Mirror Method" copywriting program: https://themirrormessage.com/opt-inJohnson's Sales Copy FB group (highly recommended) https://www.facebook.com/groups/489812081625245/_Some highlights from this episode:* How Johnson and Mike Chang went from competing against each other at breakdancing to building one of the first direct response companies to successfully leverage YouTube ads to make millions.* How one video of Mike Chang sitting on the couch eating food (with no production costs) became SixPackShortcuts’ Top Ad with 90+ million views, and why Johnson believes a higher budget doesn't always mean better creative* How Johnson turned phone sales scripts and the experience of calling customers into converting Video Ads, flipping objections into powerful hooks* How Johnson built and trained top-performing sales and copywriting teams from scratch, and what qualities he was hiring for* Why taking a deep dive into the dark side of your customer’s pain points is so important and how to uncover those “secrets” that really sell* How to apply the “flow” of winning ads to your own content* The brainstorming process behind Johnson’s “unskippable” hooks, and why he role-plays all his ideas* What companies are currently getting wrong when it comes to scaling with YouTube and how to include a variety of CTAs to cover all customer bases* The importance of testing VSL even at the editing stage, in one split-editor video test Johnson revealed a 60% difference with the same script* How to revisit and “recycle” existing copy that hasn’t worked, and the changes you can make to see a different result