In this episode, we dive into the concept of Jobs to be Done (JTBD) and how it can be leveraged to gain a competitive edge in the world of Conversion Rate Optimization (CRO). We explore the principles of JTBD and discuss how it can help companies identify the underlying motivations and goals that drive their customers' behavior. By understanding the "jobs" that customers are hiring their products or services to do, companies can create more effective marketing messages, optimize their website or landing pages, and ultimately increase conversion rates.We also discuss how JTBD fits into the CRO process and share some real-world examples of companies that have successfully used this approach to improve their bottom line. Whether you're new to the world of JTBD or a seasoned CRO pro, this episode has something for everyone. So tune in and learn how to use Jobs to be Done to stand out from the competition and win more customers!QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our blog.