It is often difficult to take a step back and see if what you are currently doing for your business is actually working. In this episode, Jordan talks about how to audit your e-commerce business, particularly your Facebook advertising. He shares what’s done at Upgrowth Commerce and how they help people get a third-party perspective on what’s going on in their business. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEGuidelines to audit your business advertising:Does your funnel include relevant ads?Does your funnel include a retargeting campaign for cross-selling to purchasers?Have you clarified what's unique about your products and offer?                                              Tools you can use: Lifetimely or Triple WhaleDoes the ad copy call out your audience?Does the ad copy identify a pain point and does it offer the solution?Are your images optimized for all placements?Are you testing images and videos?Are you using the unicorn system?Is there enough variety in your audience targeting?KPIs to look at:PurchasesAverage order valueAverage cost per acquisitionReturn on ad spend Customer LTVCost per acquisition for a new customerConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsThis month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODEUpgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply