In this episode, Jack Born, founder of Deadline Funnel, a company that provides software to convert more of your leads into customers, shares how to market a training course in an authentic evergreen manner. Insights he shares include:

Are we in danger of going into training courses and summit shock?What to focus on when learning how to market a training courseJack's thought on authentic evergreen marketingThe psychological triggers that deadline funnel brings into play when selling a training courseHow using the "results in advance" strategy can helpHow to implement the "results in advance" strategyHow to create an irresistible offer for your audienceHow the concept of the tactical triangle can help amplify your messageand much more