In this episode, Justin Brown, cofounder of Primal Video, shares from his vast experience with video production and YouTube video optimization. He shares how any businesses can gain traction on YouTube. Insights include:

What stops companies from using video effectivelyA significant ingredient in using video to distinguish yourself from the competitionShould we view Youtube as a search engine or a social media platformIs YouTube right for any businessThe best ways for someone to get started on YouTube and grow their visibilityHow Justin got started on YouTubeHow best to repurpose content for YoutubeJustin's recommendations on session times and engagement levelsJustin's recommendations on thumbnails, titles, testing, and analyticsJustin's goals with creating videosPrimal videos north star metricThe process Primal video follows with their video production