In this episode, Guillaume Moubeche, CEO of Lemlist, a sales automation tool, reveals B2B sales prospecting strategies that most companies seem to miss. Insights he shares include:

What most businesses don't know about personal brandingHow Guillaume's brand has helped with sales prospectingWhat is B2B sales prospectingHow Guillaume distinguishes between leads and prospectsWhat most people miss in the area of B2B sales prospectingHow to get started with B2B sales prospectingHow to find the right balance in personalizing your emailsHow relevant gifs and video are in email communicationHow to follow up with being annoyingHow to build out a referral engineThe role partnerships can play in building authority and expertise in your industryGuillaume's recommendation on developing your social media presence in the B2B spaceHow Guillaume uses storytellingHow Guillaume sees sales and marketing working more in synchThe role of community building and engagement in sales prospectingand more