“When you sign up to have an online business or to be a digital marketer, you are signing up for a lot of constant changes.”In this episode, Smart Marketer CEO Molly Pittman talks about how to face changes in your business calmly and not with panic. She shares how to take control despite all the fast and unending changes in digital marketing today.Listen up and face those challenges with poise!KEY TAKEAWAYS FROM THIS EPISODEWhen you sign up to have an online business or to be a digital marketer, you are signing up for a lot of constant changes, but the fundamentals of marketing never change.Taking more control, using ABO campaigns as well as smaller audience sizes, and going deeper on interest targeting to find the lesser-used interests with lower CPAs. User-generated contents are the way to the heart of your potential customers.Video ads that are relatable, interesting, and making people laugh always work.Recommended app: Rain Rainhttps://www.rainrainapp.comRecommended YouTube Channels:The Copy Posse, Alex Cattonihttps://www.youtube.com/channel/UCPEZnYBqewx-h43B5tLymYwThe Cottage Fairyhttps://www.youtube.com/channel/UCKx5lHJ6Fr5mbT4TYVLh6ngThe Elliott Homesteadhttps://www.youtube.com/c/TheelliotthomesteadBailey Sarianhttps://www.youtube.com/channel/UCtNdVINwfYFTQEEZgMiQ8FAThat Chapterhttps://www.youtube.com/c/ThatChapterToday’s Guest:Molly Pittman is the CEO of Smart Marketer. She is fascinated by marketing, obsessed with teaching, and committed to helping people build a life and a career that they love.Smart Marketer was founded in 2012 by Ezra Firestone. With the help of a rapidly-growing team and fueled by Ezra's years of experience in eCommerce, Smart Marketer creates and publishes eCommerce digital training programs for fellow marketers and business owners.Connect and learn more about Molly and Smart Marketer here:Website: https://www.smartmarketer.comhttps://mollypittman.comLinkedin: https://www.linkedin.com/in/molly-pittman-3558471b0/?originalSubdomain=nlInstagram: https://www.instagram.com/mollypittmandigitalThis month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required. Try Oribi for Free and use the code Ecommerce20 to receive 20% off your first payment on a monthly plan or annual plan!We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!