**This episode is brought to you by MuteSix and Yotpo**   “Fast, flexible funding to e-commerce businesses” that's what Uncapped provides. In part 1, Asher Ismail, Co-Founder of Uncapped, a revenue-based finance provider. Asher has a background in startups. This gave him first-hand experience of startups’ challenges with business funding. Uncapped is founder-friendly and doesn’t think founders should give up equity to fund their growth. Their service is not just fast but fair and transparent. Currently, Uncapped is available in 22 countries around the world. They provide equity and interest-free investments from 10K up to 5 million. According to him, real success as an entrepreneur is building a profitable business. As an exercise, he advises entrepreneurs to think about how they would grow their business without money. He talked about: * Gratefulness * Overview of the brand * His experience with funding * Advice for entrepreneurs raising money * His first business * Being entrepreneurial Join Ramon Vela and Asher Ismail as they break down the inside story on The Story of a Brand. For more on Uncapped, Visit: https://www.weareuncapped.com/  Subscribe and Listen to the podcast on all major apps. Just search for” “The Story of a Brand” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand  * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand  And turn your one-time shoppers into lifelong brand lovers.