This episode is brought to you by Yotpo.   “We noticed a trend that commerce was moving from search to social. Meaning, people were buying more and more off, scrolling through Instagram and watching YouTube. And so we asked ourselves, if this trend holds true, then how do we enable every single brand, no matter how small or big they are, no matter where they are in the world, to drive revenue and performance via micro influencers, influencers, celebrities on YouTube, Instagram, and the whole creator economy. That’s how Affable.ai was born.”   In today’s episode, we interview Nisarg Shah, Co-founder & CEO at Affable.ai. The Affable.ai platform allows brands to discover, engage and measure social media influencers through artificial intelligence algorithms that profile influencers and their audience across social media such as Instagram, YouTube, twitter, Facebook, etc.   We discussed everything from trends in the market, being a Saas entrepreneur, best practices in influencer marketing, how the Affable.ai platform works for brands, and more.   * The gratefulness he feels for his team * The origin story of Affable * Trend #1 - Why commerce is moving from search to social * What will brands need to support new trends in ecommerce * Nsarg’s eureka moment * Trend #2 - Why brands are thinking of influencers as affiliates * Why more and more of brand’s marketing spend is going toward influencer channels * Why influencers signify trust * The Four Influencer Marketing Best Practices brands should implement * The features of the Affable.ai platform * Future plans   Join Ramon Vela and Nisarg Shah, as we break down the inside story of Affable.ai on The Story of a Brand.   For more on Affable.ai, visit: https://www.affable.ai/    Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player.   *   This episode is brought to you by Yotpo.   Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy.   Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands.   Take 8 minutes or less to add a recurring revenue channel to your business.   Download Yotpo Subscriptions from the Shopify App Store today https://apps.shopify.com/yotpo-subscription