**This episode is brought to you by MuteSix, StoreYa, and Justuno**   If we have fun, the business will do well, says Sarah Miyazawa LaFleur, Founder, and CEO of M.M.LaFleur, a clothing and personal styling brand for professional women. Sarah had zero background in fashion and was not even interested in Fashion before starting M.M.LaFleur. Instead, she had a background working for a non-profit in South Africa and a private equity firm in New York. But couldn’t find a passion for her work. That changed when she began visiting the Garment District of New York and learning about the fabric industry. In her journey, she understood that being a person that motivates a team is an important job. Along with this, she realized the significance of bringing out good energy every day and self-care. Thinking of things that you are grateful for is crucial to stop the negative loop. In the first part, Sarah talks about: * Gratefulness. * The role her Japanese mother played in her approach to business. * How she manages the feeling of being grounded, stress, and anxiety. * What pushed her to what she's doing now. Join Ramon Vela and Sarah Miyazawa LaFleur as they break down the inside story on The Story of a Brand. For more on M.M. LaFleur, visit: https://mmlafleur.com/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by StoreYa. If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers... They are a Google & Facebook Partner that supports over 400,000 merchants! To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story * This episode is also brought to you by Justuno. Worried about hitting your revenue goals this month? Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites. Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more. Justuno helps you convert more website visitors into sales. Visit justuno.com/ramon for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.