This episode is brought to you by Yotpo.   In today’s episode, we interview Jessica Pelligra, Senior Vice-President of Marketing at Levitate Foundry. Levitate foundry is an e-commerce agency. They are the largest female founded Shopify partner agency and provide end-to-end digital marketing across vast industries. Although Levitate Foundry works with lots of companies, their sweet spot are direct -to-consumer brands where they do everything from new brand launch, media buying, growth consulting, lifestyle marketing, organic search and social, design, and more. In our conversation, we discuss everything from gratefulness to list growth, giveaways, videos and most critically, what brands can do right now (holiday season) and what strategies work all year round to grow the business. This episode is spilling over with amazing insights with some incredible detail instructions, including: * Her gratefulness towards Steph Liu for getting her back in the game * Paid media and why you have to stay nimble * How platform changes are affecting paid media strategies * List growth initiative for holidays and all year around * What offers work best? * How and why you should add a VIP offer * Video strategies and why people are prone to spend after watching videos * Using giveaways * Knowing what your BFCM offer is early on Note: Jessica shares detailed slides during the episode. If you’d like a copy of these slides, go to https://levitatefoundry.com/consult/ and mention Ramon Vela. Join Ramon Vela and Jessica Pelligra, as we break down the inside story of Levitate Foundry, on The Story of a Brand. For more on Levitate Foundry, visit: https://levitatefoundry.com/ Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player. * This episode is brought to you by Yotpo. Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy. Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands. Take 8 minutes or less to add a recurring revenue channel to your business. Download Yotpo Subscriptions from the Shopify App Store today https://apps.shopify.com/yotpo-subscription