This episode is brought to you by Yotpo and Ordergroove.   Helping our customers better understand their needs is the mission of Needed. In the second part, Julie Sawaya - Co-Founder and Co-CEO of Needed, says that they are not just about profit. The brand wants to benefit people, too, and that's why it offers testing for omega and vitamin D deficiencies.   Julie mentions that entrepreneurship is one intense journey that requires you to live and breathe your mission. She also advises you to fully believe in your idea.   Needed is a brand that is a one-stop destination where one meets all her nutrition needs around the pregnancy stage. They have customized nutrition plans. They will also introduce a gummy version of nutritional supplements in the future.   Here he talked about:   * Data-centric products * Testing offered by Needed * Advice for entrepreneurs * Products and plans from Needed * Recommendation for new customers * What's coming up next   Join Ramon Vela and Julie Sawaya as they break down the inside story on The Story of a Brand.   For more on Needed, visit: https://thisisneeded.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.   As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.   Want to know more? Visit https://yotpo.com/storyofabrand    And turn your one-time shoppers into lifelong brand lovers.   *   This episode is brought to you by Ordergroove.   It’s time to let your customers enjoy the products they love without the friction of reordering...   That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.   From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.   Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/