This episode is brought to you by Yotpo and Ordergroove.   Helping women meet their optimal nutrition needs is what Julie is passionate about. Today we have Julie Sawaya - Co-Founder and Co-CEO of Needed, a perinatal nutrition company.   Julie had a career in finance and investing. She had been a nutrition enthusiast forever. She and Ryan, her co-founder, noticed a gap in the prenatal vitamin industry. They saw that most prenatal vitamins were not designed to nourish women optimally.   So, they stepped in. Needed is a brand that was started with the foundation of “understanding what is needed.” They are a company that offers optimal nutritional supplements, education, and the community to women and men.   In the first part, he talked about:   * Gratefulness * Overview of the brand * What compelled her for starting this business * What's missing in prenatal * Example of Choline * Research and the research gap * Plant-based nutrition   Join Ramon Vela and Julie Sawaya as they break down the inside story on The Story of a Brand.   For more on Needed, visit: https://thisisneeded.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.   As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.   Want to know more? Visit https://yotpo.com/storyofabrand    And turn your one-time shoppers into lifelong brand lovers.   *   This episode is brought to you by Ordergroove.   It’s time to let your customers enjoy the products they love without the friction of reordering...   That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.   From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.   Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/