This episode is brought to you by Yotpo.   Camille and Levi say, “What does it do for the individual? What is the problem we solving? When we first started talking to chemists, they would say don't put so much energy and effort into your formula, because people only stick to a skincare routine for about six months, and then they jump. And we were like, why? It’s because they are paying for something they're not getting, so they move on looking for something better.”   They go on to say, “We think, if you focus your energy on solving a genuine problem, then why would customers go anywhere else?   Today we talked with Camille Chulick and Levi Chulick, Founders of Averr Aglow. Averr Aglow is a brand that offers natural skin care products to help achieve clear, nourished, and radiant skin by using the best ingredients, vitamins, and minerals..   We discussed topics from becoming entrepreneurs to building a skincare brand, and the lessons learned. Topics include:   * Why they are grateful for their parents * What they would if they had kids * An overview of Averr Aglow * Why they look for patterns of success in business and you should too * Why they think you should bet on yourself * If you want to be an entrepreneur, combine a problem to solve and passion * How their research led them to more than just a product business * How Acne works * Where they find their ingredients * Why they prefer the term “healthy aging” versus Anti-aging * Why people jump from skincare to skincare routine and what they do differently * A review of their products   Join Ramon Vela, Camille Chulick and Levi Chulick as we break down the inside story of Averr Aglow, on The Story of a Brand.   For more on Averr Aglow, visit: https://averraglow.com/    Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player.   *   This episode is brought to you by Yotpo.   Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy.   Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands.   Take 8 minutes or less to add a recurring revenue channel to your business.   Download Yotpo Subscriptions from the Shopify App Store today https://apps.shopify.com/yotpo-subscription