**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   “A better for you energy drink,” that's what Wake Up Water makes. In part 1, we have Tyler Dooley, Founder and CEO of Wake Up Water, a beverage company. Tyler always wanted to run his own business and had an interest in wellness, food, and beverage. To avoid artificial ingredients, he set out to create a better-for-you drink while working at a tech company. Wake Up Water was initially launched in a bottled version before covid. During covid, he redesigned the product into a more convenient pack. Now, the brand puts natural caffeine, B vitamins, and electrolytes in a versatile stick pack. They took a DTC model instead of retail stores. To him, it's all about getting out of your comfort zone, doing it right away, and calculating the worst possibility. He talked about: * Gratefulness * Overview of the brand * Why Wake Up Water * New model * His background * Entrepreneurial advice Join Ramon Vela and Tyler Dooley as they break down the inside story on The Story of a Brand. For more on Wake Up Water, visit: https://drinkwakeupwater.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/. * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions. That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to https://ecocart.io/sob/