**This episode is brought to you by ATTN Agency and Repeat.** “It is a lifestyle, not a company” – this is how Tekla Back, the founder of Keho Life, describes her brand. Starting as a master calorie counter back in her coxswain days, Tekla soon discovered the keto diet and became obsessed with it. Tekla came from a personal space of wanting a proper healthy pescatarian meal without the hassles of cooking. Being a physicist, she could not help but indulge in formulating the innovative concept of savory snack bites, which finally gave birth to – Keho. In the first part, we talk about: How her mentor became her partner; How she brought in the world’s first savory snack bite; What makes Keho products novel; Tekla’s early life and career; How she was introduced to ketogenic diet; Discussion on what exactly is a keto diet; How she went from being a reluctant entrepreneur to a founder; and much more. Join Ramon Vela and Tekla as they breakdown the inside story on The Story of a Brand. For more on Keho Life, visit: https://keho.life/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/.