This episode is brought to you by Ordergroove.   There is no later; there’s only now - that's what Alicia thinks about the path to achieving success. In the second part, Alicia Grande, Founder and CEO of Grande Cosmetics, talks about her experience building the business through trade shows.   She then advised new entrepreneurs to make products that work and be authentic. According to her, being passionate and having grit and patience are essential. She also tells us to never get comfortable.   Alicia continued putting money in marketing even after partnering with big retailers like Sephora and Amazon. She has a background in marketing and has worked as a salesperson before starting Grande Cosmetics. Her brand provides cosmetics that are safe, efficacious, and priced right.   She talked about:   * How to work Trade shows * Advice for new entrepreneurs * Why do people repurchase their products * Getting into Sephora * Her background * Products by Grande Cosmetics * Affiliate program * Her last advice   Join Ramon Vela and Alicia Grande as they break down the inside story on The Story of a Brand.   For more on Grande Cosmetics, visit: https://grandecosmetics.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is brought to you by Ordergroove.   It’s time to let your customers enjoy the products they love without the friction of reordering...   That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.   From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.   Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/