Are you ready to strategically enter and exit the e-commerce game to maximize profits? The only desirable outcome for an E-commerce business is a lucrative exit and today’s guest teaches you exactly how to execute the perfect business plan with the end in mind. Gamal Codner is the founder of Fresh Heritage, a personal care company inspired by African grooming traditions. In this episode, Gamal shares the true purpose behind that business and how he planned his exit before his launch.Selling a high-end specialty product that averaged sales $20 above similar products, Gamal knew he would be able to sell his business within 3-5 years. By modeling after successful e-commerce moguls like Amazon, Gamal cultivated a company with superior value that could run on autopilot and was ready for acquisition. Business cannot be tied to ego, the most famous entrepreneurs do not own 100% of their business because equity is the quickest path to substantial wealth! Many people believe selling your company means selling out but exiting your company is a strategic maneuver that will build relationships, wealth and help you move on to bigger and more profitable ventures. If you want to become a master of E-Commerce strategy, listen now!Want to keep up with Gamal Codner? Find details here:► Website:Codner.co► Courses:Exit Blueprint Mastermind► Instagram:@gamalcodnerWant to keep up with Traffic Sales and Profit? Find details here:► Podcast: https://trafficsalesandprofit.com/podcast► Get your FREE Traffic Sales and Profit Book here https://freetspbook.com/tsp-book► Subscribe to the YouTube channel: https://youtube.com/trafficsalesandprofit► Upcoming Live Events: https://trafficsalesandprofit.com/events/► Join our FREE Traffic, Sales & Profit Facebook Group: https://www.facebook.com/groups/TrafficSalesProfit/► Follow us on Instagram: https://www.instagram.com/trafficsalesandprofit/► Follow Lamar on Instagram: https://www.instagram.com/lamartyler/KEY TAKEAWAYS[00:00:00] In E-commerce the only desirable outcome is to exit[00:02:10] Starting with the end in mind[00:03:15] The dichotomy of the external and internal purpose of your company[00:04:00] Creating strategic value based off your unique scalable skills [00:5:40] The easiest way to build wealth is through liquidity[00:06:40] If you’re company can’t run on autopilot it is not a sellable business[00:08:30} The misconception that selling means you’re selling out[00:10:30]Understanding revenue, cashflow, and profit [00:12:00] Without solving the cash flow problem first you...