Over $8.9 billion dollars in online sales are generated every year on Black Friday. And if you’re ready to claim your slice of the billion dollar pie then you have to master email marketing. Email marketing is the most effective strategy to turn potential leads into lasting customers and make bank on the holidays. Today’s guest, Alyssia Swans creates marketing funnels that keep you connected with your customers and boost profits. To date she has made over 50 million dollars for her clients with her email marketing strategies!  
 
Alyssia’s approach is simple — give your existing clients exactly what they want! With email marketing you have direct communication with your loyal customers and that is the most valuable platform to connect with your audience. Alyssia is sharing how to carry over the success of your Black Friday sale throughout the year by following up and using an abandoned cart funnel. 
 
Stop leaving money on the table and listen now for some of Alyssia’s best strategies for Black Friday marketing.
 
Want to keep up with Alyssia ? Find details here:
 
► Website:https://socialswans.com/
 
► Twitter: @emailmkgtjawn
 
► Instagram: @emailmarketingjawn




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KEY TAKEAWAYS
 
[00:00:00] Show Intro
[00:01:00] How she made her client a Million dollars on Black Friday
[00:04:45] Email marketing is an indispensable tool
[00:05:20] Shifting the strategy to Sales funnels 
[00:05:50] Always over delivering for her clients
[00:06:30] Being authentic helped her create great copy
[00:07:35] Email is faster than social media
[00:09:40] Marketing is the heartbeat of your business
[00:10:30] Landing her first customers 
[00:11:20] Making money through automation
[00:12:40] Following up on abandoned carts
[00:13:45] Master your organic content before outsourcing it
[00:15:40] Competing in a predominately White field
[00:16:20] Growing with the black community
[00:17:15] How you see yourself affects where you seek mentorship
[00:18:26] Your 6 figures is just a small fraction of the Black community’s buying power 
[00:18:40] A million dollars is just the starting ground
[00:19:48] Black friday is for your regular customers so don’t change what’s already working
[00:21:20] Survey your VIP clients
[00:22:05] What not to do during Black Friday
[00:24:10] You must have a Thank You Funnel for the day after
[00:26:40] Did you do better than you did last year?
[00:27:23] Set a marketing budget 
[00:28:40] Small audience just needs one promo
[00:29:20] Scheduling a testing faze a few days before you launch your new promo
[00:32:30] Avoid getting flagged, by your email provider, as fraudulent during your big sale
[00:35:25] IP Warming is the number one reason accounts get flagged as spam
[00:36:40] Stay connected with your clients throughout the year
[00:39:20] Turning a lead into a customer 
[00:40:30] Create a Text Msg list and Send more emails!
 
 
 
 
 
 
Do you want to learn how to make a million dollars this Black Friday? Marketing is the heartbeat of your business, so learning how to get the most out of your marketing budget is vital to increasing your sales this holiday season. Email marketing is the most effective strategy to turn potential leads into lasting customers. Today’s guest creates marketing funnels that keep you connected with your customers and boost profits. Alyssia Swans has made over 50 million dollars with her email m