36 min listen
17: How to Prepare Your Business for More Media Coverage with Candace Ledbetter
17: How to Prepare Your Business for More Media Coverage with Candace Ledbetter
ratings:
Length:
53 minutes
Released:
Sep 28, 2022
Format:
Podcast episode
Description
Have you ever considered leveraging media coverage to get more traffic to your business? A publicist could help you with that, but did you know there are different types of publicity and different publicist are required to get you coverage locally, regionally and nationally? Today’s guests breaks all this down into simple terms with her Do D.A.T. method. Candace Ledbetter’s passion and knowledge are unmatched.
She is a PR & Visibility Strategist and owner of CNBetter Media, a multi-faceted public relations agency that provides a specialized suite of services, including media relations, content strategy, personal branding and more. CNBetter Media has served an impressive list of brands including A24, Bleecker Street, ESPN, Fox Searchlight, Disney and more!
If you’re ready to learn how PR can elevate your business’ visibility, hit play right now!
Want to keep up with Candace? Find details here:
► Website: www.cnbettermedia.com
► LinkedIn: https://www.linkedin.com/in/candaceledbetter/
Want to keep up with Traffic Sales and Profit? Find details here:
► Podcast: https://trafficsalesandprofit.com/podcast
► Get your FREE Traffic Sales and Profit Book here: https://freetspbook.com/tsp-book
► Subscribe to the YouTube channel: https://youtube.com/trafficsalesandprofit
► Upcoming Live Events: https://trafficsalesandprofit.com/events/
► Join our FREE Traffic, Sales & Profit Facebook Group: https://www.facebook.com/groups/TrafficSalesProfit/
► Follow us on Instagram: https://www.instagram.com/trafficsalesandprofit/
► Follow Lamar on Instagram: https://www.instagram.com/lamartyler/
Key Takeaways
[00:00:00] Show snippet
[00:00:00] Intro
[00:01:01] Introduction of Candace Ledbetter
[00:02:06] How publicist can get your product or service visibility in media
[00:03:58] What is the press looking for in a newsworthy story
[00:07:40] Last minute press opportunities
[00:09:01] TSP Mastermind Invite
[00:012:30] Candace Ledbetter’s journey to becoming a publicist
[00:18:30] How PR really works
[00:21:30] The hardest part in the PR space
[00:23:00] The misconceptions of PR versus marketing
[00:27:00] Different types of media opportunities for people and businesses
[00:33:20] What new business owners can do to get press opportunities
[00:38:20] How to plug yourself into viral topics
[00:40:40] The next step to getting media coverage
[00:41:50] What to consider when hiring a publicist
[00:51:15] How to get in contact with Candace Ledbetter
She is a PR & Visibility Strategist and owner of CNBetter Media, a multi-faceted public relations agency that provides a specialized suite of services, including media relations, content strategy, personal branding and more. CNBetter Media has served an impressive list of brands including A24, Bleecker Street, ESPN, Fox Searchlight, Disney and more!
If you’re ready to learn how PR can elevate your business’ visibility, hit play right now!
Want to keep up with Candace? Find details here:
► Website: www.cnbettermedia.com
► LinkedIn: https://www.linkedin.com/in/candaceledbetter/
Want to keep up with Traffic Sales and Profit? Find details here:
► Podcast: https://trafficsalesandprofit.com/podcast
► Get your FREE Traffic Sales and Profit Book here: https://freetspbook.com/tsp-book
► Subscribe to the YouTube channel: https://youtube.com/trafficsalesandprofit
► Upcoming Live Events: https://trafficsalesandprofit.com/events/
► Join our FREE Traffic, Sales & Profit Facebook Group: https://www.facebook.com/groups/TrafficSalesProfit/
► Follow us on Instagram: https://www.instagram.com/trafficsalesandprofit/
► Follow Lamar on Instagram: https://www.instagram.com/lamartyler/
Key Takeaways
[00:00:00] Show snippet
[00:00:00] Intro
[00:01:01] Introduction of Candace Ledbetter
[00:02:06] How publicist can get your product or service visibility in media
[00:03:58] What is the press looking for in a newsworthy story
[00:07:40] Last minute press opportunities
[00:09:01] TSP Mastermind Invite
[00:012:30] Candace Ledbetter’s journey to becoming a publicist
[00:18:30] How PR really works
[00:21:30] The hardest part in the PR space
[00:23:00] The misconceptions of PR versus marketing
[00:27:00] Different types of media opportunities for people and businesses
[00:33:20] What new business owners can do to get press opportunities
[00:38:20] How to plug yourself into viral topics
[00:40:40] The next step to getting media coverage
[00:41:50] What to consider when hiring a publicist
[00:51:15] How to get in contact with Candace Ledbetter
Released:
Sep 28, 2022
Format:
Podcast episode
Titles in the series (100)
01: How Davonne Reaves Owns Over 20 Million Dollars in Hotel Properties: Welcome to this episode of the Traffic Sales and Profit Podcast. Lamar is joined by a special guest, Davonne Reaves, founder and chief hospitality strategist behind Atlanta-based hospitality firm, The Vonne Group. Davonne shares her journey on how she st... by The Traffic Sales and Profit Show