In this episode, you will be listening to the Best of TSP featuring Charis Jones at TSP Live 2022 where she broke down the difference between building a brand and curating a culture. Charis is the CEO and Chief Designer of Sassy Jones, the fastest growing privately held retailer in the nation (Inc 5000). She answers different questions from the audience with wisdom-packed tips and advice about entrepreneurship, culture building, rebranding, personal development, and so much more! So, jump into this Q & A session and get the gem that ignites you and your business into explosive growth.
 
Want to keep up with Charis Jones? Find details here:
► Website: https://www.shopsassyjones.com/ 
► Youtube: https://www.youtube.com/user/MrsCNicole 
► Instagram: https://www.instagram.com/shopsassyjones/ 
► LinkedIn: https://www.linkedin.com/in/charis-jones-64725643/  
 
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SHOW NOTES
[00:00:00] Introduction to Charis Jones TSP Live Q&A
[00:01:02] Knowing that everything will be alright and prioritizing your own voice sooner
[00:02:10] The hardest part of having explosive and fast growth and what needs to be done
[00:04:09] Providing for others in the community
[00:06:19] Tactics to use in your Facebook group with a couple of thousand members to reach higher profits
[00:08:12] Hiring people that are committed to your culture when you can't compete on price yet
[00:10:24] Being confident in what you see is for the culture or the customers when there are naysayers
[00:13:22] Sending flowers/gifts to negative commenters 
[00:15:33] Tips on building engagement in your community like a Facebook group
[00:16:59] How to prioritize your voice especially when you’re more reserved
[00:18:23] Advice on pushing through to the next level of culture building
[00:21:30] The shifts needed to be made inside yourself to show up for your community 
[00:24:26] Recommendations to rebranding
[00:25:45] Advice on what position would you hire first
[00:27:12] Getting outsiders to want to get into your community
[00:28:53] How to bounce back and focus on revenue after some major setbacks
[00:31:00] Building not only a culture but a legacy