Have you ever wondered what it takes to become successful on YouTube? Sunny Lenarduzzi is a social media consultant and business growth coach who has earned eight figures in the past four years teaching people how to elevate their brands using video marketing, Sunny’s YouTube channel has amassed over 27 million views and her expertise has been featured in outlets including Entrepreneur, Forbes, Fast Company and Inc. Sunny is incredibly passionate about sharing her message around entrepreneurship, generosity, and success with the world. She has enrolled over 8,000 clients from around the world into her online programs, YouTube for Bosses and The Authority Accelerator. Connect with her on Instagram @sunnylenarduzzi. In this in-depth interview, we talked about burnout, scaling, the definition of success, and the definition that Sonny is living into these days. Plus, we dove into growing your YouTube channel and utilizing social media to serve in a bigger and broader way. Don't worry, my friends; I asked her to give us some tips on the types of content to be sharing, how to make that content relevant to our audiences, and how to master YouTube specifically. In this Episode You’ll Learn:  All about today’s guest, Sunny Lenarduzzi [ 0:45 ] How Sunny got to where she is today [ 4:35 ] The importance of intuition on our journey [ 10:25 ] The warning signs for burnout [ 15:25 ] Sunny’s definition for success [ 21:20 ] Why entrepreneurship won’t necessarily equal freedom [ 25:15 ] How to use social media in a helpful way [ 31:00 ] The reasons we should start a YouTube channel [ 36:50 ] About balancing perfectionism on social media [ 42:10 ] The formula for success on YouTube [ 47:05 ]   Soul Shifting Quotes:  “I was so concerned with what I looked like because I was really afraid of judgment and criticism.” “If you love what you do, the money will follow.” “You’re the boss.” “You have the choice of how you want to operate each day.” “Subtraction is the key to success.” Links Mentioned:  Learn my 7 Secrets to Uplevel Your Brand & Land Your Dream Clients  Grab your FREE training, How to Call in Your Tribe + Create Content that Converts  Text me at 603-931-4386 Learn more about Koya by following her on Instagram or heading to https://sunnylenarduzzi.com.   Tag me in your big shifts + takeaways: @amberlilyestrom  Did you hear something you loved here today?! Leave a Review + Subscribe via iTunes  Listen on Spotify