25 min listen
What on earth is happening with Glossier? The branding and influencer mishaps that led to layoffs
What on earth is happening with Glossier? The branding and influencer mishaps that led to layoffs
ratings:
Length:
22 minutes
Released:
Feb 15, 2022
Format:
Podcast episode
Description
Sonia Elyss joins the Brand Meet Creator table to discuss what brought iconic millennial brand, Glossier to lay off 80 employees. From unclear mission to open door influencer marketing, we discuss the pivots that were made and how we can avoid their mistakes without our own personal brands.Timestamps:
[2:20] What has Sonia been up to recently?
[3:10] What is happening with Glossier?
[5:51] What led to Glossier's downfall?
[9:16] Was their marketing not targeting consumers correctly?
[11:40] Anyone can hop online and give a viral review - what does this mean for brands and creators?
[14:32] Long term is better.
[16:41] Whoever you pick needs to be specialized in that area.
[18:40] Consistency and community is key.
--LINKS:Find Harley:IG: @harleyyjordannWebsite: https://www.millennialescape.com/Find Sonia:IG: @Sonia.elyssWebsite: https://www.soniaelyss.com/Follow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183
[2:20] What has Sonia been up to recently?
[3:10] What is happening with Glossier?
[5:51] What led to Glossier's downfall?
[9:16] Was their marketing not targeting consumers correctly?
[11:40] Anyone can hop online and give a viral review - what does this mean for brands and creators?
[14:32] Long term is better.
[16:41] Whoever you pick needs to be specialized in that area.
[18:40] Consistency and community is key.
--LINKS:Find Harley:IG: @harleyyjordannWebsite: https://www.millennialescape.com/Find Sonia:IG: @Sonia.elyssWebsite: https://www.soniaelyss.com/Follow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183
Released:
Feb 15, 2022
Format:
Podcast episode
Titles in the series (100)
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