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    How much does niche matter? What brands are REALLY looking for in your content

    How much does niche matter? What brands are REALLY looking for in your content

    FromBrand Meet Creator

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    How much does niche matter? What brands are REALLY looking for in your content

    FromBrand Meet Creator

    ratings:
    Length:
    25 minutes
    Released:
    Mar 1, 2022
    Format:
    Podcast episode

    Description

    Sonia Elyss joins the Brand Meet Creator table to build on our niche discussion. Do brands care if you have a strong niche & specialty? Is influencer marketing still cost effective as engagement on all platforms plummets? Sonia spills the deets of how detailed brands should be in their content creator selection as the creator climate changes.Timestamps:
    [2:10] How do you see influencer marketing changing?
    [4:31] Red flags on the brand side of things.
    [6:53] How can a brand show off a "realness?"
    [8:45] Founders of the brand as the main character.
    [11:43] Bringing influencers in to be the face of the company.
    [16:13] What are you looking for when scouting?
    [22:10] We need to learn how to hone in on our organic, "non-salesperson" sales. 
    --LINKS:Find Harley:IG: @harleyyjordannWebsite: https://www.millennialescape.com/Find Sonia:IG: @sonia.elyssFollow The Brand Meet Creator Podcast:
    Released:
    Mar 1, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    Welcome to Brand Meet Creator Podcast, with Harley Jordan & Sonia Elyss (your Internet Cheerleader). A place where we pull back the curtain of what it means to be all-in on social media. After hours of back and forth voice notes discussing the ins and outs of our own projects, we were sick of the amount of misinformation and disconnection between brands and creators. The only way to solve it, was to take it on ourselves. Sonia Elyss, a modern marketing consultant and #internetcheerleader with 15 years of experience in the brand marketing space who has cast thousands of influencers using millions of dollars of budget over her career. Harley Jordan, a creator coach and influencer agency owner who helps creators side step the 9-5 drag and leverage their social media to kickstart the career they want. As your hosts, we discard the filters to discuss news, insider tips and predictions for the world of influencer marketing. We look at every scenario through the eyes of the Brand and the Creator to bring you perspectives and insights from all angles — straight from the mouths and minds of two experts in the space. So pull up a chair and grab a notebook … it's time to shed some light on this industry.