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    Episode 101: Is Affiliate Marketing To Blame For Issues At Parade (Underwear)?

    Episode 101: Is Affiliate Marketing To Blame For Issues At Parade (Underwear)?

    FromBrand Meet Creator

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    Episode 101: Is Affiliate Marketing To Blame For Issues At Parade (Underwear)?

    FromBrand Meet Creator

    ratings:
    Length:
    47 minutes
    Released:
    Sep 7, 2023
    Format:
    Podcast episode

    Description

    Parade (underwear) was recently sold in a dramatic twist of events. As an ambassador and champion of how they have structured their affiliate partnerships, Harley takes us behind the scenes on one of her favorite brands to work with in the past few years. While the affiliate strategy Parade employed was lucrative and successful for many Creators, could it be part of the reason the brand was struggling with profitability?Sonia and Harley dissect the positives and negatives surrounding the Parade affiliate strategy and discuss their thoughts on how brands can be more successful in their affiliate programs. If You Like It, Like It: Gwyneth Paltrow: https://www.independent.co.uk/life-style/gwyneth-paltrow-seed-ad-b2402399.html Hilary Duff: https://www.instagram.com/p/CwWNzJshuzP/?hl=en --Find Harley:IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.comFind Sonia:IG & TikTok: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
    Released:
    Sep 7, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    Welcome to Brand Meet Creator Podcast, with Harley Jordan & Sonia Elyss (your Internet Cheerleader). A place where we pull back the curtain of what it means to be all-in on social media. After hours of back and forth voice notes discussing the ins and outs of our own projects, we were sick of the amount of misinformation and disconnection between brands and creators. The only way to solve it, was to take it on ourselves. Sonia Elyss, a modern marketing consultant and #internetcheerleader with 15 years of experience in the brand marketing space who has cast thousands of influencers using millions of dollars of budget over her career. Harley Jordan, a creator coach and influencer agency owner who helps creators side step the 9-5 drag and leverage their social media to kickstart the career they want. As your hosts, we discard the filters to discuss news, insider tips and predictions for the world of influencer marketing. We look at every scenario through the eyes of the Brand and the Creator to bring you perspectives and insights from all angles — straight from the mouths and minds of two experts in the space. So pull up a chair and grab a notebook … it's time to shed some light on this industry.