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    IG is a Highlight Reel: How Far Will Influencers Go To Be Considered #GOALS?

    IG is a Highlight Reel: How Far Will Influencers Go To Be Considered #GOALS?

    FromBrand Meet Creator

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    IG is a Highlight Reel: How Far Will Influencers Go To Be Considered #GOALS?

    FromBrand Meet Creator

    ratings:
    Length:
    20 minutes
    Released:
    May 19, 2022
    Format:
    Podcast episode

    Description

    How far are influencers going to portray the perfect life? Join us as we reveal some shocking stories from the influencer industry with tales of purchased followers, fake paparrazi and more. While the industry is evolving to reward people who embrace reality and connect with their audience on NOT having the perfect life, are we moving quickly enough?Timestamps:
    [0:41] The life of an influencer.
    [2:53] Faking it until you make it. 
    [5:00] Does "pretty" still sell?
    [9:25] Gifting influencers, and the money they make. 
    [12:55] Working in an "aesthetic" space.
    [16:33] Are the "fake lifestyles" bad?
    [17:52] You don't need aesthetics, you need a thing.

    --LINKS:Find Harley:IG: @theharleyjordanWebsite: https://www.theharleyjordan.com/Find Sonia:IG: @Sonia.elyssWebsite: https://www.soniaelyss.com/Follow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183
    Released:
    May 19, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    Welcome to Brand Meet Creator Podcast, with Harley Jordan & Sonia Elyss (your Internet Cheerleader). A place where we pull back the curtain of what it means to be all-in on social media. After hours of back and forth voice notes discussing the ins and outs of our own projects, we were sick of the amount of misinformation and disconnection between brands and creators. The only way to solve it, was to take it on ourselves. Sonia Elyss, a modern marketing consultant and #internetcheerleader with 15 years of experience in the brand marketing space who has cast thousands of influencers using millions of dollars of budget over her career. Harley Jordan, a creator coach and influencer agency owner who helps creators side step the 9-5 drag and leverage their social media to kickstart the career they want. As your hosts, we discard the filters to discuss news, insider tips and predictions for the world of influencer marketing. We look at every scenario through the eyes of the Brand and the Creator to bring you perspectives and insights from all angles — straight from the mouths and minds of two experts in the space. So pull up a chair and grab a notebook … it's time to shed some light on this industry.