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Influencers @ Coachella and the REVOLVE Effect

Influencers @ Coachella and the REVOLVE Effect

FromBrand Meet Creator


Influencers @ Coachella and the REVOLVE Effect

FromBrand Meet Creator

ratings:
Length:
25 minutes
Released:
Apr 26, 2022
Format:
Podcast episode

Description

Harley and Sonia tackle the concept of influencers attending music festivals, is it worth it? We specifically dive in on the drama with REVOLVE Festival this year and how influencers can avoid getting sucked in to the pressure of attending major events. Krystal Bick:@krystal_bickBlaire Eadie:@blaireadiebeeTimestamps:
[1:31] Revolve Festival and their controversial deal with influencers.
[7:39] They charge brands for exposure.
[8:17] Revolve did not create a safe environment.
[10:34] The "exposure" is not worth it.
[12:47] The fashion influencer marketing world. 
[15:45] Is the age of fashion influencer marketing on decline?
[20:04] Is it worth it for influencers to show up at big events like Coachella?
--LINKS:Find Harley:IG: @theharleyjordanWebsite: https://www.theharleyjordan.com/Find Sonia:IG: @Sonia.elyssWebsite: https://www.soniaelyss.com/Follow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183
Released:
Apr 26, 2022
Format:
Podcast episode

Titles in the series (100)

Welcome to Brand Meet Creator Podcast, with Harley Jordan & Sonia Elyss (your Internet Cheerleader). A place where we pull back the curtain of what it means to be all-in on social media. After hours of back and forth voice notes discussing the ins and outs of our own projects, we were sick of the amount of misinformation and disconnection between brands and creators. The only way to solve it, was to take it on ourselves. Sonia Elyss, a modern marketing consultant and #internetcheerleader with 15 years of experience in the brand marketing space who has cast thousands of influencers using millions of dollars of budget over her career. Harley Jordan, a creator coach and influencer agency owner who helps creators side step the 9-5 drag and leverage their social media to kickstart the career they want. As your hosts, we discard the filters to discuss news, insider tips and predictions for the world of influencer marketing. We look at every scenario through the eyes of the Brand and the Creator to bring you perspectives and insights from all angles — straight from the mouths and minds of two experts in the space. So pull up a chair and grab a notebook … it's time to shed some light on this industry.