Today’s guest is Madelynn Eylse, an LA-based musician and the founder of the boutique label services company Shark Attack. Madelynn founded Shark Attack to empower indie artists and to help them navigate the landscape of today’s new and ever changing music industry. Since 2016, Madelynn has coached over 100 artists along their path to being truly independent as well as worked with the major labels. We cover topics like activating the Spotify algorithm, how to grow using TikTok, what a successful ad campaign looks like, and release strategies for new music in 2022.
In this episode we'll dig in on...
The do's and don'ts of playlisting
Release strategies for new music in 2022
Getting a record deal offer and turning it down
Sync licensing as a source of income
Passive streams vs gaining fans
What a good Call to Action looks like
What to spend music marketing dollars on and how
Organic growth metrics to look out for in 2022
Pre-Save vs Pre-Order
Building fans through Tik Tok
Understanding Spotify for Artists
Playlist botting
Social media engagement targets
Disco: Music Management and Sharing Platform (https://disco.ac/ (https://disco.ac/))

Learn More About ...
Website: https://www.thisissharkattack.com/ (https://www.thisissharkattack.com/)
Instagram: https://www.instagram.com/ThisIsSharkAttack/ (https://www.instagram.com/ThisIsSharkAttack/)
Twitter: https://twitter.com/thisissharkattk (https://twitter.com/thisissharkattk)
Medium: https://madelynnelyse.medium.com/ (https://madelynnelyse.medium.com/)
Our Sponsors:
Sign Up for Complete Producer Network https://www.completeproducer.net/share/z_LJhc8M_GtKZ1OX?utm_source=manual (HERE)!
Get on the Waitlist for The Beats Accelerator Process https://knowledge.completeproducer.pro/bapwaitlist (HERE)!
Get on the Waitlist for The Mix Accelerator Process http://mixaccelerator.com/ (HERE)!
Other Links:
Join my https://app.studiocast.io/member/studio/travis (Studiocast.io) Studio and get behind the scenes of Progressions!
https://www.travisference.com/coffeecup (Give Me a Coffee Cup!)
Support Progressions on https://www.patreon.com/progressionspod (Patreon)!
Sign up for the https://mailchi.mp/87a95bbfe666/progressionspod (Progressions Mailing List)
https://kit.co/travisference (Gear and Recommended Reading List)
Instagram: https://www.instagram.com/progressionspod/ (https://www.instagram.com/progressionspod/)
Facebook: https://www.facebook.com/ProgressionsPod/ (https://www.facebook.com/ProgressionsPod/)
Twitter: https://twitter.com/progressionspod (https://twitter.com/progressionspod)
Learn more about Travis: https://www.travisference.com/ (https://www.travisference.com/)
Credits:
Guest: Madelynn Elyse
Host: Travis Ference
Editor: https://linktr.ee/djempirical (Stephen Boyd)
Theme Music: inter.ference