Today’s guest is mixing engineer, music producer, and brand strategist Carl Bahner. Carl has helped countless audio pros and artists from not only the mixing chair, but also as a mentor helping them shape their brands and careers. For Carl’s second appearance on the podcast he shares his wealth of knowledge and experience in attracting ideal clients and elevating your brand communication skills. Uncover strategies to curate a distinct brand that resonates with your target audience, enhances perception, and leads to working on music you are passionate about with artists that you love.? In this episode we'll dig in on... ?How to become irresistible to your ideal clientCarl's "Communicating the Care" Branding CourseA brand is NOT a logoBuilding a website that makes the visitor the hero of the storyBeing careful not to attract the wrong clientsRecognizing the preference of the consumerHow to make yourself the obvious choice to a clientHow to find more clients that want to pay your full rate? Travis' Intro ?Career Demo-itis? Learn More About Carl Bahner... ?Branding Course - Communicating the CareWebsite: https://www.carlbahner.com/Instagram: https://www.instagram.com/carlbahner/Bahner Branding: https://www.instagram.com/bahnerbranding/? Our Sponsors ?Check out oeksound. The makers of Soothe2 and Spiff!Sign Up for Complete Producer Network!Crescendo: The World's First Subscription Mixing ServiceListen to Secret Sonics!? Support the Show ?Support Progressions on Patreon!Sign up for the Progressions Mailing ListInstagram: https://www.instagram.com/progressionspod/Facebook: https://www.facebook.com/ProgressionsPod/Twitter: https://twitter.com/progressionspodLearn more about Travis: https://www.travisference.com/Affiliate Links (aka Support the Show AND Get Stuff):Soundflow - Speed up your workflow!Vanguard Audio Microphones!Gear I Can't Live Without!