Ready to start earning what you're really worth as an audio professional? In this eye-opening episode, Ben and Carl talk about proven strategies for tactfully raising your rates with both new and existing clients. Discover how to showcase your unique value, frame your pricing in a compelling way, and confidently ask for the rates you deserve.Topics we discuss:Why regularly raising rates is crucial to account for inflation and increasing expensesHow to position a rate increase as a loyalty discount for existing clientsThe importance of enthusiastically selling an amazing client experience before presenting your priceSimple ways to practice incrementally raising your rates to build confidenceConnect with us:Secret Sonics - https://www.instagram.com/secretsonicsBen - https://www.instagram.com/benwallickmusic/Carl - https://www.instagram.com/carlbahner/Thanks to our sponsors!Progressions with Travis Ference - https://www.progressionspodcast.com/listenLearn more:https://www.benwallick.com/https://www.carlbahner.com/370 Social Media Ideas for Studio Pros - https://branding.carlbahner.com/free-social-media-promptsThis episode with edited by Gavi Kutliroff - https://www.instagram.com/pleasant_peasant_music/