How do you deliver authentic marketing messages in a large scale operation? Ask the Head of Customer Experience at Mr Beast’s Feastables.Jess Cervellon is the marketer obsessed with customer experience and co-host of the Oopsie podcast.Daniel and Jess talk authenticity, why your CX and marketing need to be more than just good friends, and why bots are helping build a robust voice for your customer.What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common?Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Jess:LinkedIn: https://www.linkedin.com/in/jess-cervellon/Twitter: https://twitter.com/JessCervellonFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro01:01 Morphing Into Customer Experience02:47 Authentic Automation07:05 The Feedback Loop11:23 Always Being On14:40 The Proactive Approach To Problem Solving18:44 Community Built On Discord21:02 When Marketing And CX Get Together28:40 The Retention Question32:24 Building The Bot Funnel