Even within the B2B space, it can feel like we are all driving around blind. Relationships are extremely important in the B2B industry, so when you focus on providing value for your ideal customers. The barrier to creating those meaningful relationships is trust. So how do we break through and create that trust with our B2B customers?Relationships are about offering true educational value to your audience, not just plummeting them with sales messages. There are tons of marketing sources out there right now, but they’re not all good. You have to be able to navigate through that. This week, episode 144 of The Digital Agency Growth Podcast is about over 30 years of B2B marketing insights! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Dan Englander and Donna Peterson share the importance of using commonalities as leverage when connecting with others and the most timeless strategy that has worked in building relationships. As a CEO, Marketing Consultant, and Leadership Strategist, Donna Anne Peterson has a personalized approach to helping individuals and businesses reach the next level. Each individual and company is unique and must be treated uniquely. Donna dives deep into understanding the mission, why, and goals to ensure everything goes down the right path. Bombarding people with promotions or asking employees to do more is not a sustainable way to grow a business. Instead, show people that you understand their situation and honestly care to increase productivity and sales. In this episode, Donna Peterson discusses the following:What are quality client relationships and how to effectively build them.The first lesson Donna had to learn when it came to working in a diverse industry. Hidden tips for learning the language of your ideal customers.How to stand out and show people that you truly know what you’re doing.Using relationships and commonalities as leverage when creating campaigns.Industry changes in the B2B marketing space over the last 30+ years.Tools that are actually helpful in B2B marketing.Don't forget that when searching for the right marketing tools, it’s important that you consider your business needs and the tool as a whole in your decision. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH DONNA PETERSON:LinkedInInstagramWorld InnovatorsB2B Excellency PodcastYouTubeCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:Dan’s episode on B2B Marketing Excellency Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.