A few years back I read the book Exactly What to Say: The Magic Words for Influence and Impact​ by Phil M Jones, and within 6 months I had nearly doubled my conversion rate in my own agency. So when the opportunity arose to have Phil come on the podcast to share with you the power of your words in sales, I was more than eager to get this out to you. This week, episode 127 of The Digital Agency Growth Podcast is about the efficiency of word choice in sales with Phil M Jones! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Dan Englander and Phil M Jones are sharing the importance of being innately curious and actionable steps you can take right now to crowdsource brilliance. Phil M Jones thinks and acts differently. His precise insights around communication added to a proven personal pedigree of peak performance and a richness of real-world experience mean that Phil is the kind of thought leader whose counsel is sought by other thought leaders. He passionately believes that the answer to increased success, in every area of life, is to ask better questions, focus on QUALITY of conversation as well as quantity and that quite often, the difference between you, and all the others, is knowing exactly what to say, when to say it, and how to make more of your conversations count. Best known for his international best-selling book, Exactly What to Say – The Magic Words for Influence and Impact and his vast experience as a professional speaker at conferences and events, what is often overlooked is the strategic intellect he provides behind the scenes for some of the world’s biggest brands to understand their critical conversations and the success language required to maximize their effectiveness.To date, more than 800 different industries, across 59 countries and 5 continents have benefitted from his input. Trusted by dynamic and aspiring leaders in Healthcare, Real Estate, Automotive, Financial Services, SaaS, Home Improvement, Retail and many more – Phil is the kind of expert that achieves his success through the people he supports and adores seeing other people shine.In this episode, Dan and Phil discuss the following:Why Phil believes it’s not about being born a natural salesperson, but rather being innately curious as a person that leads to success in sales industries.The magic words in sales that you probably use incorrectly and are breaking your own sales opportunities. Getting in through the side door, rather than trying to reach out to the gatekeepers, to the decision-makers and how to break through the noise.The power in understanding the examples, rather than the principals, and how you’ll learn to approach conversations with potential clients differently.The conversation truly encompasses all areas of compassionate and integral sales, all from a high-level sales perspective. This episode will also help you create better conversions tomorrow, so make sure you tune in!CONNECT WITH Phil M Jones:LinkedInInstagramWebsiteCONNECT WITH DAN ENGLANDER: Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.