Finding new audiences is crucial to growing your business and getting more people to see what products and services you offer. But what’s the best way to get your message out to those new audiences? Most people turn to public relations, or PR, efforts to spread the good news about their business. But for others, PR can seem confusing and overwhelming. So the question is -- how can you use PR to spread your message and connect with more customers? We got some answers in this episode you’ll definitely want to hear.   Today on the podcast, J.J. and April talk to StoryBrand Certified Guide Jo Caruana all about how you can use StoryBrand combined with targeted PR efforts to get in front of the right people that can help take your business to the next level.   You can contact StoryBrand Certified Guide Jo Caruana directly at www.ClarifyYourMessage.com/Jo-Caruana.   --   APPLY TO BECOME A STORYBRAND CERTIFIED GUIDE: StoryBrand.com/Guide    APPLY TO BECOME A STORYBRAND CERTIFIED AGENCY: StoryBrand.com/Agency   CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand