Words pick locks and the right words can allow you to pick the lock inside somebody's brain to win their trust, make them lean in and buy from you. But to do that you need a powerful tool called a one-liner - a concise statement you can use to clearly explain what you offer. Everywhere you put or say your one-liner acts like another hook in the water helping you reel in more and more fish!   Welcome to Part One in our How To Create Your Marketing Made Simple Sales Funnel series, where J.J. and April breakdown how to create a great one-liner and show you:   The three parts every one-liner needs   Where to place your one-liner in your marketing and messaging   Great examples you can refer to when creating your one-liner   We also talk with Josh Taylor, one of our amazing StoryBrand Certified Marketing Guides, who shares how he helped craft a one-liner for his client that worked as an incredible tool to save them from needing to close their doors for good. Contact StoryBrand Certified Guide Josh Taylor directly at ClarifyYourMessage.com/Josh-Taylor.   --     Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Follow us so you never miss weekly episodes, dropping every Wednesday in the Marketing Made Simple feed!      Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.