34 min listen
Marketing Made Simple #2: Invite Your Customers Into a Beautiful Story
Marketing Made Simple #2: Invite Your Customers Into a Beautiful Story
ratings:
Length:
21 minutes
Released:
Jun 30, 2021
Format:
Podcast episode
Description
In every great story, the main character goes on a journey and by the end she transforms from zero to hero. This is called identity transformation. The same is true for your marketing. When you participate in your customer's identity transformation you are going to win! This week J.J. and April unpack the first part of the StoryBrand framework, identity transformation, and how you can apply it so your customers feel like they've transformed after purchasing your product or service. April also talks with Macy Robison, one of our amazing StoryBrand Certified Marketing Guides, about how she directly used identity transformation inside the marketing of one of her clients and how it literally transformed their business! -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts. Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.
Released:
Jun 30, 2021
Format:
Podcast episode
Titles in the series (100)
#6: Ray Edwards—Why Your Sales Copy Stinks (and How to Fix It): Feel like your sales copy falls flat? Join Donald Miller for a conversation with world-renowned copywriting and marketing pro Ray Edwards. You'll discover Ray's six-part formula for writing persuasive sales copy, including one critical element... by Business Made Simple with Donald Miller