34 min listen
#30: Lee LeFever—Why You’re Confusing Your Customers and How to Fix It
#30: Lee LeFever—Why You’re Confusing Your Customers and How to Fix It
ratings:
Length:
30 minutes
Released:
Feb 6, 2017
Format:
Podcast episode
Description
As business leaders, we often get so focused on the details of our company that we forget to step back and understand things from our customers’ perspective. As a result, we talk over our potential customers’ heads in our communication and marketing. Feeling confused, they take their business to another company -- not necessarily a better one, but one they understand. But when we learn how to communicate clearly, we stop confusing our customers and start connecting with them. On this episode of the Building a Story Brand podcast, Donald Miller sits down with Lee LeFever, the master of the explainer video, to share four practical strategies we can use to speak clearly, engage our customers, and grow our businesses. Get the worksheet that goes along with this episode at http://buildingastorybrand.com/30
Released:
Feb 6, 2017
Format:
Podcast episode
Titles in the series (100)
#6: Ray Edwards—Why Your Sales Copy Stinks (and How to Fix It): Feel like your sales copy falls flat? Join Donald Miller for a conversation with world-renowned copywriting and marketing pro Ray Edwards. You'll discover Ray's six-part formula for writing persuasive sales copy, including one critical element... by Business Made Simple with Donald Miller