David Hoffman is a communicator, storyteller, and communications consultant who has been working in various fields for decades. Although he started as a traditional filmmaker, today he tells his story on a very modern platform - YouTube. With nearly 350,000 subscribers on his personal channel, David has told stories in just about every way imaginable to varied audiences. On this unique episode of Marketing Trends, he talks about how to build an audience, navigating the treacherous use of keywords and algorithms and where he thinks the film industry is going. 3 Takeaways: To achieve success, you have to stop talking about yourself and start talking about the audience you’re trying to reach. Marketers need to be able to respond to things quickly. If you aren’t watching, observing and reacting, you aren’t doing your job. Your content needs to tell a story and emotionally connect with your audience. If you aren’t storytelling and connecting with them your content won’t resonate --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.