As a marketer you want to take pride in your brand; and, while you want to build relationships and interest, it’s important to know how to keep your message from sounding like spam. Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard, joins the show to discuss his strategy on how to do account based marketing effectively in a way that engages the audience. What you’ll hear:Targeting the right accountsExplaining the 4 steps to better engagementAutomation & scale w/ ABMAudience Q&AThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.