13 min listen
The Godfather of Marketing’s Masterclass on Go-To-Market
The Godfather of Marketing’s Masterclass on Go-To-Market
ratings:
Length:
26 minutes
Released:
Jan 28, 2022
Format:
Podcast episode
Description
When we think of the best point of contact with a customer, we often think it’s a salesperson. The real answer: Customer success.It’s more important to align your business value with customer needs than pressuring them with a product. Geoffrey Moore, is an author, speaker, & advisor best known for Crossing the Chasm and Zone to Win with the latest book being The Infinite Staircase; he is also a partner at Wildcat Venture Partners. We speak about the inspiration behind his books, aligning customer success, and product market fit.What we discussed:Putting customer success in front of marketing & salesResearching the chasm & product market fitWorking backwards from the business value Check out this resource mentioned in the episode:MOVE: The 4-Question Go-To-Market FrameworkThis is a #MOVE podcast. This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.
Released:
Jan 28, 2022
Format:
Podcast episode
Titles in the series (100)
722. 5 Ways to Be Productive as a Travel Warrior: <p><span style="font-weight: 400;">On this episode of the #FlipMyFunnel podcast, Sangram gives you the 5 tactics that have totally changed his travel game, and have made travel one of the most fun and energizing parts of his</span> <span style= "font-w... by Move: The Go To Market Podcast