13 min listen
725. The Overnight Pivot: Reacting to Crisis
725. The Overnight Pivot: Reacting to Crisis
ratings:
Length:
24 minutes
Released:
Oct 27, 2020
Format:
Podcast episode
Description
When responding to a crisis, you have two choices. You can let the crisis just happen to you. Or you can take control and meet the crisis head-on. Andy Mackensen, Co-Founder & CMO at Caroo, chose the second option. When the pandemic started, 95% of the business was B2B. Overnight, they pivoted to meet the demands of the COVID-19 world. Now they’re 100% B2C.
Released:
Oct 27, 2020
Format:
Podcast episode
Titles in the series (100)
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